Case Study
Prime Ortho
Rebuilding Control, Perception & Profitability for a Leading Orthopaedic Practice
Prime Ortho is a leading orthopaedic hospital in East Delhi, led by renowned orthopaedic surgeon Dr. Shekhar Srivastav, specializing in joint replacement, arthroscopy, and advanced shoulder surgery. Despite having a strong clinical reputation and consistent patient demand, the hospital faced challenges in converting patient inflow into structured growth, higher surgical conversions, and long-term brand value.
Ocean Multivision implemented a data-driven healthcare marketing strategy that integrated branding, digital marketing, patient engagement, and performance systems to optimize every stage of the patient journey. The result was higher patient acquisition, stronger surgical conversions, improved brand positioning, and measurable business growth.
Client Snapshot
Industry
Orthopaedics
Client
Prime Ortho
Lead Sugeon
Dr. Shekhar Srivastav
Location
Delhi
Specialty
Knee Replacement, Hip Replacement, Shoulder Surgery & Arthroscopy
About Prime Ortho
Ocean Multivision implemented a data-driven healthcare marketing strategy that integrated branding, digital marketing, patient engagement, and performance systems to optimize every stage of the patient journey. The result was higher patient acquisition, stronger surgical conversions, improved brand positioning, and measurable business growth.
The Challenge
Although Prime Ortho had excellent clinical credibility and consistent patient inflow, several operational and commercial challenges limited growth:
High patient footfall but poor OPD-to-IPD management
High patient bounce rate
Weak patient journey continuity
Revenue skewed toward the hospital
Limited surgeon brand ownership
Low commercial efficiency despite high demand
Ocean's Strategy
Building a Scalable Patient Acquisition & Conversion System
Instead of simply increasing traffic, Ocean focused on building a scalable patient acquisition and conversion system.
Brand Control Re-establishment
Patient Interaction (PI) Team Setup
PBMS Implementation
Call Routing Optimization
Clinic-Centric Experience Design
Healthcare Digital Marketing
Performance Analytics & Expansion
Growth Timeline
2023 (Baseline)
3,553
Total OPD
1261
New Patients
500
Surgeries Suggested
2024
8,965
Total OPD
4,010
New Patients
1,237
Surgeries Suggested
1,210
Total Surgeries
7120
Knee & Hip Cases
1,542
Shoulder Cases
2025
8,734
Total OPD
3,606
New Patients
1,464
Surgeries Suggested
1,235
Total Surgeries
6,901
Knee & Hip Cases
1,437
Shoulder Cases
Business Impact
+154%
Total OPD Growth
+212%
New Patient Growth
+238%
Surgery Suggested Growth
91–95%
Surgical Conversion
1,368
Total Surgeries (Projected)
9,033
Projected Annual OPD
3,939
Projected New Patients
Performance Transformation
BEFORE
High but unstructured patient flow
30–40% conversion rate
Diluted brand perception
Hospital-driven revenue
AFTER
Controlled & optimized patient flow
90–95% conversion rate
Strong surgeon-centric brand
Surgeon-driven revenue
Performance Transformation
Ocean combined healthcare branding, digital marketing, patient interaction systems, structured call management, and performance tracking to ensure every qualified patient received a consistent journey from first inquiry to surgery.
This approach enabled Prime Ortho to focus on high-intent orthopaedic procedures while improving conversion efficiency, strengthening patient trust, and creating a more profitable surgical practice.
Long-Term Growth
The transformation extended beyond marketing.
- Patient engagement increased by 28% within the first three months
- Year 1 delivered 40–45% business growth.
- Year 3 achieved 70% improvement in profit margins.
- Post Year 3 strategy projected 150% profit-margin improvement.
Ready to Scale Your Healthcare Practice?
Whether you’re a hospital, multispecialty clinic, or individual surgeon, Ocean Multivision helps healthcare organizations attract the right patients, improve conversions, and build sustainable growth systems that deliver measurable business outcomes.